About Steven Kia in Harrisonburg, VA

Welcome to Steven Kia, one of Rockingham County’s most trusted destinations for all things Kia sales, service and parts in Harrisonburg. For years, we’ve taken care of Harrisonburg drivers by being the dealership they can count on to provide them with reliable vehicles and exceptional customer service. Whether you’re searching for a stylish new Kia, a used car under $10k, expert vehicle maintenance or genuine Kia parts & accessories, you’ll find it all under one roof at Steven Kia.  

If you’re shopping for a vehicle in Harrisonburg, the best value for your money is here at Steven Kia. Visit our showroom located at 3340 South Main Street for a test drive today!

Harrisonburg’s Go-to Kia Dealership 

When you visit the showroom at Steven Kia, you’ll find one of Harrisonburg’s best selections of new Kia vehicles, including efficient sedans like the Forte, spacious SUVs like the 2025 Telluride and more. Looking for new car features without the new car price? Check out our selection of certified pre-owned Kia models, which offer peace of mind in the form of a manufacturer-backed warranty. Need a vehicle but don’t want a Kia? We can help! At our used car center, we offer an incredible inventory of reliable used vehicles from leading manufacturers at prices we’re sure you’ll love.  

Authorized Kia Service Center in Harrisonburg 

Our authorized Kia service center is equipped to handle all your vehicle maintenance and repair needs. From routine oil changes to complex repairs, our factory-trained technicians ensure your Kia — and any other passenger vehicle — stays in great condition. Need genuine Kia parts or accessories? Our genuine Kia Parts Center is full of them! Whether you need oil and a filter or you’re looking for a specific engine component, our Kia parts experts will have it on hand or have it delivered to you. Visit our Kia Parts Center in Harrisonburg or order your parts online by visiting our website today. 

Vehicle Financing in Rockingham County 

At Steven Kia, we believe that everyone deserves a reliable vehicle, regardless of their credit history. Our finance team works with a variety of lenders to offer flexible financing solutions, whether you have excellent credit, no credit, or past financial challenges like repossessions. Get started with our easy online pre-approval process and shop with confidence. 

Committed to the Harrisonburg Community 

Steven Kia takes pride in being more than just a dealership—we’re an active part of the Harrisonburg community. Through our involvement in local events and initiatives, we aim to give back to the area we call home. 

Visit Us Today 

We make it easy to schedule your service appointments and order parts online, so you can spend less time managing your vehicle and more time enjoying it. Visit us in Harrisonburg or explore our offerings online to see how Steven Kia can meet all your automotive needs. 

Choose Steven Kia for a dealership experience that’s built around you.